We came from the Showroom floor.

The warehouse. The trade show booth. The P&L. We spent nearly 30 years there before building the AI tools we wished we'd had. Ann Arbor, Michigan, founded January 2026.

The team

130+ combined years. Home, gift, and fashion.

Industry veterans with decades in Gift & Home, alongside a team of about twenty engineers, AI-native from day one. Together, more than 130 years spent building, running, and selling in this industry.

Leadership
59 years

Running operations and technology inside the home, gift, and fashion industry for three decades, including 20+ years at Young's Inc. From the warehouse to the trade show floor to the P&L, and from warehouse management systems to web platforms.

Engineering
20 engineers

AI-native from day one, with every engineer bringing five or more years of experience. Building tools for how Gift & Home actually works, not retrofitting generic software.

Combined
130+ years

Operators who know the industry, engineers who know how to build. We are making the tools we wished we'd had, and we know what actually works because we lived it.

Why this, why now
We're building what we wished we'd had for the last three decades, alongside a team that's AI-native from day one, in an industry that's been waiting for exactly this.